Globalization And Culture Research Paper Example | Topics and Well Written Essays - 1750 words

Globalization And Culture - Research Paper Example He argues that this is because of the commercialization of culture through media, affecting civilizational, religious and cultural values. The world is thus losing its cultural diversity and is arriving at a monocultural state, which is the resultant of the homogenization of cultures through globalization. II. The Origin of Globalization and its Impact on World Culture—Varying models Globalization is a universal phenomenon resulting from commercial interactions and trade between countries. Globalization accelerated from the 1870s until the beginning of the First World War in 1914, when all countries worldwide felt the effects of an international economy (Haynes, 2010p. 134). Various routes, by both land and sea, had been developed in historical times, whose main function was to facilitate trade. However, goods were not the only entities that were being exchanged. Religious and cultural exchanges were also widespread across these routes. For instance, the influence of Buddhism, which originated in India, on Central Asia, China, Tibet, Japan and South East Asia occurred due to trade contact among these countries; and the Silk route enabled cultural exchanges between Central Asia, China and Europe (Yazdani, 2009, p. 55). The effect of globalization on culture is explained using various models described below. However, no single model is enough to relate the actual s pread of globalization. A. Vanguardist Model The Vanguardist model puts forth the notion that European culture expanded from the West to the rest of the world.

Hospitality marketing Essay Example | Topics and Well Written Essays - 1750 words

Hospitality marketing - Essay Example rms of implementing various marketing strategies especially promotional and advertising campaigns in order to communicate about their facilities and availabilities regarding foods and services to a large group of customers. They communicate about the offerings of their exceptional foods, services, designed lobbies as well as their attractive locations. Moreover, the hospitality industry also focuses to communicate about their quality and value based services for the customers (Shoemaker & Shaw 18). However, the product/service orientation approach has also certain drawbacks which might affect the performance of the companies operating in the hospitality industry. The major problem in the product/service orientation approach can be identified as the offerings of the organizations may not be adequate as per the needs and the desires of the customers (Shoemaker & Shaw 18). This orientation can potentially cause a gap between the expectations of the customers related to the offered product/service and the actual provided product/service. This orientation can positively affect word-of-mouth and customer loyalty due to reason that a satisfied customer will be willing to recommend the used service or product to his/her peers or colleagues. The operations orientation concept of an organization involves the categorization process of the operations in order to efficiently achieve the goals and objectives of the organization. The concept facilitates the organizations to design the roles and the responsibilities of the members allocated in different operational levels of the organization. The operations orientation concept aids to develop the practice in the operational divisions as per the needs and the requirements of the customers (Shoemaker & Shaw 17). However, the operations orientation concept also can impact on an organization’s efficient functioning due to an inadequate understanding of the consumer desires and needs which might create a gap between the services